Know when your market moves.

Umato watches your competitors' pricing pages and tells you — in plain English — when anything meaningful changes. No noisy diffs. No $500/month enterprise tools.

Free for 2 competitors · No credit card required

How it works

From URL to insight in three steps

1

Add your competitors

Paste their pricing page URLs. Umato reads each page and detects the plans, prices, and limits automatically — you confirm once, and it's watching.

2

We watch, structurally

Umato doesn't diff pixels. It extracts every page into structured pricing data and classifies each change — so a CSS tweak never wakes you up, and a price increase always does.

3

You get the story

A plain-English alert with before/after and screenshots, the moment it matters. A weekly digest across your whole market — including the reassuring "nothing changed."

Reports

Built for pricing meetings, not just inboxes

Every crawl feeds a structured history of your market — and everything below falls out of it.

!

Instant alerts

Price changes, repackaged plans, and feature gating — explained in one sentence you can act on, with full-page screenshots attached.

Landscape matrix

Every competitor, every plan, every price on one live page. The tab you open before your own pricing review.

Price history

Every change your market has made, plotted over time. The longer Umato watches, the more it knows — and nobody else has this data.

Pricing

Simple, founder-sized pricing

Free

$0/month
  • 2 competitors
  • Weekly checks
  • Instant alerts + weekly digest
  • Landscape matrix
  • Price history
  • Slack delivery
Start free
Most popular

Starter

$19/month
  • 10 competitors
  • Daily checks
  • Instant alerts + weekly digest
  • Landscape matrix
  • Price history timeline
  • Slack delivery
Get early access

Pro

$49/month
  • 25 competitors
  • Hourly checks
  • Instant alerts + weekly digest
  • Landscape matrix
  • Price history timeline
  • Slack delivery
Get early access