Know when your market moves.

Umato watches your competitors' pricing pages and tells you — in plain English — when anything meaningful changes. No noisy diffs. No $500/month enterprise tools.

Free for 2 competitors · No credit card required

How it works

From URL to insight in three steps

1

Add your competitors

Paste their pricing page URLs. Umato reads each page and detects the plans, prices, and limits automatically — you confirm once, and it's watching.

2

We watch, structurally

Umato doesn't diff pixels. It extracts every page into structured pricing data and classifies each change — so a CSS tweak never wakes you up, and a price increase always does.

3

You get the story

A plain-English alert with before/after and screenshots, the moment it matters. A weekly digest across your whole market — including the reassuring "nothing changed."

Reports

Built for pricing meetings, not just inboxes

Every crawl feeds a structured history of your market — and everything below falls out of it.

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Instant alerts

Price changes, repackaged plans, and feature gating — explained in one sentence you can act on, with full-page screenshots attached.

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Landscape matrix

Every competitor, every plan, every price on one live page. The tab you open before your own pricing review.

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Price history

Every change your market has made, plotted over time. The longer Umato watches, the more it knows — and nobody else has this data.

Pricing

Simple, founder-sized pricing

Free

$0/month
  • 2 competitors
  • Weekly checks
  • Instant alerts + weekly digest
  • Landscape matrix
  • Price history
  • Slack delivery
Start free
Most popular

Starter

$19/month
  • 10 competitors
  • Daily checks
  • Instant alerts + weekly digest
  • Landscape matrix
  • Price history timeline
  • Slack delivery
Get early access

Pro

$49/month
  • 25 competitors
  • Hourly checks
  • Instant alerts + weekly digest
  • Landscape matrix
  • Price history timeline
  • Slack delivery
Get early access